Promoting the Dissemination of Intangible Cultural Heritage Through Cross-Border Integration: The Case of Zhaoqing Duan Inkstones

Abstract

As one of the most distinctive elements of Zhaoqing's local culture, Duan inkstone culture plays a pivotal role in promoting Zhaoqing's cultural outreach. This initiative represents an exploration to elevate the city's international image and enhance its cultural soft power. Its successful dissemination not only generates economic benefits but also showcases the unique charm of China's regional cultures. Facing cross-cultural comprehension challenges in disseminating Zhaoqing's culture abroad, this paper employs visual, narrative, and interactive expressions to revitalize traditional cultural heritage like Duan inkstones in the digital age. It paves the way for transforming static “cultural resources” into dynamic “cultural traffic,” discovering a “new linguistic form” and “new channel” for traditional culture. This study focuses on emerging platforms like short videos and cross-border e-commerce, alongside cultural creativity and international collaboration. It explores dissemination barriers, viable pathways to enhance cultural communication effectiveness, and concrete strategies, offering insights for promoting Zhaoqing culture globally.