"Tea" United in Joy: A Study on the Influencing Factors of College Students’ Consumption Behavior towards Milk Tea IP Co-branding in Zhejiang Province. 管理学年鉴, [S. l.], v. 1, n. 1, p. 69–83, 2025. DOI: 10.63313/Management.8007. Disponível em: https://cn.erytis.com/index.php/Management/article/view/138. Acesso em: 11 feb. 2026.